For over 30 years, I have explored media culture to question how it shapes Reality.

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About Patrick Lichty

Hi, I’m Derek Mason, the Founder and CEO of The Swifty Skateboard Company. My friends and I came up with the idea for Swifty when we were shopping around for boards and couldn’t find any that fit our needs. We realized that a man’s skateboard should be just as unique as the man himself. It’s been history ever since. Our boards provide unparalleled variety and customization for all.

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